At AdsAcros, we don’t just run ads—we build Amazon success stories. This one began in the heart of Kochi, where a legendary recipe was about to make history.
From Kochi’s Streets to India’s Doorsteps
Pandhal Cakes & Deli, one of Kochi’s most iconic bakery and restaurant chains, is known for its culinary excellence. Among its creations, one stood out: the Mattanchery Plum Cake—a rich blend of spices, candied fruits, and aged rum, perfected over decades.
Every Christmas season in Kerala, this cake is a symbol of tradition. But the Pandhal team had a bigger dream:
“We wanted every home in India to experience the taste of Kochi’s Christmas,” recalls the Pandhal Cakes management team.
The challenge? Breaking into a fiercely competitive category on Amazon India and rising to the very top.
The Challenge
Christmas on Amazon isn’t just busy—it’s a battlefield. Dozens of brands fight for visibility in the “Cakes” category, and customers are spoiled for choice. Pandhal Cakes needed more than a good product; they needed a complete Amazon growth strategy—from content to advertising to operations—that could deliver both sales and rankings.
The AdsAcros Approach: Amazon Account Management at Its Best
When Pandhal Cakes partnered with us, we brought our full Amazon account management expertise to the table. Here’s how we turned a great local product into a national bestseller:
Deep Listing Audit & Optimization
We started by breaking down their original Amazon listing and rebuilding it for maximum performance:
- Title & Keyword Strategy: Researched high-intent seasonal and evergreen keywords, weaving them naturally into the title for both SEO and click appeal.
- A+ Content & Enhanced Brand Content: Designed visually rich product pages with ingredient stories, heritage background, and festive lifestyle images to connect emotionally with customers.
- Image Overhaul: Added high-quality, well-lit product photography and infographics highlighting freshness, ingredients, and packaging, plus lifestyle shots to create a premium feel.
- Bullet Points That Sell: Rewrote bullets to focus on benefits, not just features—taste, tradition, and gifting appeal during the festive season.
2. Advertising with Precision
Our ad strategy was built to dominate search results and outperform competition:
- Sponsored Products & Brands Campaigns: Targeted top-converting keywords while protecting branded search terms.
- Seasonal Bid Adjustments: Aggressive bidding during high-traffic days to own the top spots during peak hours.
- Retargeting Campaigns: Brought back customers who had viewed but not purchased, increasing conversion rates.
- Category Domination: Ran category-targeted ads to appear next to competitor listings and win over undecided buyers.
3. Review & Reputation Building
- Encouraged verified purchase reviews to build trust quickly.
- Responded promptly to customer queries on the product page, increasing buyer confidence.
“It’s not just about ads—it’s about making sure every part of the Amazon experience, from the first click to the final delivery, is flawless,” says the AdsAcros campaign lead.
The Results
By mid-November, the campaign was in full swing—and then, it happened.
The Mattanchery Plum Cake became the #1 Best Seller in Cakes on Amazon India.
- 300% increase in sales compared to the previous season
- Held #1 position for 30 consecutive days
- Orders shipped across India
Customers from Delhi, Bangalore, and Mumbai were enjoying a taste of Kerala’s festive tradition, and the Pandhal brand was experiencing nationwide recognition.
Why This Matters
This wasn’t just a ranking—it was proof that with the right product and expert Amazon account management, a local favorite can become a national bestseller.
“We always knew our cake was special, but AdsAcros helped us make it a nationwide sensation,” says Pandhal Cakes
From Kochi’s bakery counters to Amazon’s bestseller charts, the Mattanchery Plum Cake’s journey shows that great products deserve great marketing—and great marketing means having a partner who understands Amazon inside out.
At AdsAcros, that’s exactly what we deliver.
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